For agencies that run on retainers
Know which clients are about to leave, before they do.
Patina reads the signals already sitting in your account data and tells you which clients are quietly heading for the door, in time to do something about it.
We'll name your 3 riskiest accounts this quarter, before you pay anything.
Churn doesn't happen on the renewal call. It happens months earlier, where no one's looking.
Every agency loses clients it could have saved. The warning signs were there, a champion who went quiet, slipping engagement, a deliverable that slipped, but they were scattered across inboxes, project tools, and someone's gut. By the time an account manager flags the risk, the client has already mentally left.
Hiring more account managers doesn't fix it. You're paying people to track relationships by hand, and people miss the quiet ones. Every account needs to be read, consistently, that's a job for software. It just never existed, because the tools couldn't understand the messy human signals that actually predict churn. Now they can.
How it works
Connect, read-only.
Point Patina at where your client data already lives, CRM, project tool, support inbox, usage. Read-only. Nothing to rip out or replace.
We surface the risk.
Patina reads the patterns that come before churn, fitted to your accounts, not a generic template, and ranks every client by how likely they are to leave.
You act in time.
Your team gets a short, ranked at-risk list every week. You step in while the relationship is still savable, not after notice.
Start with proof, not a pitch.
Give us read access to your account data for one day. Before you pay anything, we'll send you the three clients most likely to churn this quarter, and exactly why. If it's sharp, we'll talk about what's next. If it's not, you've lost nothing but an afternoon's access.
We've spent careers turning messy customer signal into a straight answer.
Patina is built by operators who came up in customer-experience analytics, the discipline of turning scattered signals into “this relationship is at risk, and here's why.” Storing data was never the hard part. Knowing what it means is. Most tools hand you a dashboard and leave the judgment to you. We bring the judgment.
Why “Patina”?
A patina is what a well-made thing earns over time, proof of age and care, the sheen that makes it more valuable, not less. Good client relationships are the same: they deepen and compound the longer they last. Churn is the opposite, value lost before it could mature. Patina exists to protect the relationships worth keeping.
Built for agencies and service businesses that run on retainers and repeat clients, where one lost account is a real dent, and keeping the good ones is the whole game.